Ever been trying to give your hard earned cash in exchange for a good or service and had the thought, “Why do I feel like a freakin’ nuisance rn?” Yeah… us too. In 2016, we sought to create a place where our guests always felt appreciated and cared for. When you walk into Valor, you’re not just a transaction, you’re a welcome friend.

Latte art

Our Mission:
To Uplift People
Through Coffee

Ross, Riley, and Ethan

Started by Ross Walters, Riley Westbrook and Ethan Rivers, we’re an organization founded on the goal of giving guests, partners, and employees an uplifting experience through care and intentionality. Valor is a group of fun, genuine, invested individuals who are passionate and excited about being a servant to others. See how we live out this mission through wholesale partnershipsand inourcafe.

Guests having a good time at our cafe