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Hey, wanna be
...Us Too!

Valor's coffee roaster, a Loring S15 Falcon, roasting coffee

Great coffee is getting easier to find. A true partner isn't.

Wanna Try Samples?

Interested in giving our coffee a try? Browse our shop, pick out the coffees that catch your eye, and let us know your choices in the notes when you get in touch.

Get In Touch

Who We Are

Valor is an independently owned roaster just north of Atlanta, GA. We pride ourselves on thriving relationships with businesses that value exceptional coffee and unparalleled guest experiences.

Our Partners

We’re stoked to partner with a variety of businesses, from coffee shops and cafes to restaurants, hotels, churches, and office buildings. No matter your size, we can meet your coffee needs.

valor coffee
Training & Education

We offer hands-on training both at our fully-equipped coffee lab and on-site behind your espresso bar. Plus, our online Community features courses, videos, documents and more to help your staff no matter where you're located.

valor coffee
Equipment & Gear

We're partnered with some of the best brands in the industry, meaning we can help outfit your cafe with gear from La Marzocco, Mahlkonig, Acaia and more. Don't know where to start? Let us help you design your bar from scratch!

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Customer Support

Whether you're running low on beans and need some overnighted or need someone to bounce ideas off of for your new menu, our favorite thing about wholesale is being here to help our partners and friends.

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Amazing Coffee

Our color-coded menu suits any cafe, featuring coffees from fruity to funky, chocolaty to floral, premium to traditional, and even dark. All our coffees are roasted to compliment their natural characteristics on our Loring S15 Falcon.

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Real Connection

A partnership with us is more than just a transaction. We’re all about building relationships that help your business thrive — when you win, we win too! Plus, our Community connects you with other cafe leaders in the industry.